Brian Lash
CHIEF EXECUTIVE OFFICER
Brian Lash is the founder of Target Logistics, the largest turnkey workforce housing provider in the United States offering temporary housing, site construction, catering and camp management to clients both domestically and around the world.
In his 40-year career, Brian has become a respected leader in disaster relief, workforce housing, and in the travel industry.
He has provided travel and housing logistics for large-scale events like the Olympics and has contracted with the US Department of Defense to provide housing solutions for soldiers in the Iraq war. His expertise has led to national and international speaking opportunities and appearances on NBC’s Today Show, CNN, PBS NewsHour and in the Wall Street Journal, Forbes, Fortune and The New York Times.
Target Logistics sold to Algeco Scotsman, a global provider of modular space, secure portable storage solutions, and remote workforce accommodation management, for $625 million in 2014. In March of 2019, Target Logistics went public on Nasdaq as Target Hospitality (Nasdaq:TH) in an IPO valued at over $1B USD.
Brian is an avid skier, tennis player, and philanthropist, who embraces a keen sense of corporate citizenship, which is expressed by his ongoing contributions to social and educational programs. He earned his bachelor’s degree, cum laude, from Brandeis University, where he now serves on the Board of Overseers of the International Business School. He has served on the Governor’s Entrepreneurial Advisory Council in Massachusetts and presently sits on the Board of Directors of Youth Enrichment Services (YES) in Boston and the T2 Foundation, supporting athletes competing in Olympic snow sports. Brian is also a member of the Waterville Valley Academy Board of Trustees and the Clay Soper Memorial Foundation. In 2013, Brian was awarded the Asper Award for Global Entrepreneurship from Brandeis University, the 2020 Youth Enrichment Services Champion Award, and is a DeWitt Wallace Fellow. In 2023, Brian joined as a board member at Mid-State Health Center of New Hampshire.
Marc Kantrowitz
CHIEF FINANCIAL OFFICER
Marc Kantrowitz serves as Chief Financial Officer of FAM Workforce Housing, where he oversees all financial and investment functions supporting the acquisition, development, and operation of large-scale workforce housing assets. He leads capital planning, financial strategy, accounting operations, tax optimization, and investment analysis, ensuring disciplined capital deployment and long-term portfolio performance.
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Over the course of his career, Marc has overseen more than $300 million in real estate investments, acquisitions, and asset sales, playing a central role in underwriting transactions, structuring financing, and executing complex closings. His responsibilities include acquisition analysis, capital structuring, portfolio-level budgeting, financial reporting, and performance oversight, aligning financial strategy tightly with operational execution.
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Marc brings more than 15 years of professional experience across insurance, retail, nonprofit, and education sectors, contributing a disciplined, execution-focused leadership style. His multidisciplinary background supports strong financial controls, operational accountability, and scalable systems essential to managing growing workforce housing portfolios.
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Marc holds a Bachelor of Arts in English from the University of Florida and a Masters of Business Administration from Boston University.
Gary Julian
CHIEF OPERATING OFFICER
As Chief Operating Officer, Gary brings 25 years of leadership experience from EF Education, where he held senior management roles across the United States and Europe, including positions based in Sweden and Switzerland. Over his career, he built a reputation for logistics and operational execution, from negotiating multi-million-dollar airline contracts to running EF Corporate Language schools.
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In his final years at EF, Gary served as Director of EF International Schools. In that role, he was responsible for purchasing campuses in the US and UK, overseeing renovations, and guiding the accreditation process to establish International Baccalaureate schools. He led staffing and day-to-day operations across welfare, food services, and student wellbeing, building the operational backbone required to launch new sites efficiently and deliver complex projects on time and on budget as schools were established globally. Most notably, in his last school leadership role in New York, Gary scaled the operation from zero to 800 boarding students within four years.
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Gary also has extensive experience overseeing multiple commercial and residential operations, including coordinating ongoing maintenance teams, renovations, and vendor performance, along with real estate investment experience, aligning closely with the operational demands of workforce housing communities.
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Earlier in his career, Gary lectured at Weymouth College and Exeter University, and became the youngest Head of Humanities at Weymouth College, managing a team of more than 20 lecturers. He earned his BEd (Hons) from the University of Exeter and later completed a Business Management Certificate with honors through Harvard University’s Extension School.
Paul O'Connor
SENIOR VICE PRESIDENT, HOSPITALITY
Paul O’Connor is a senior operations executive with more than 30 years of experience leading large, multi-site service and housing operations that support essential workforces. At FAM Workforce Housing, Paul oversees the delivery and ongoing operation of turnkey workforce housing solutions, ensuring reliable, high-quality environments that align with client timelines, workforce needs, and long-term project demands.
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Paul brings deep expertise in launching and managing complex, high-occupancy environments where operational readiness, cost discipline, and service consistency are critical. His career includes senior leadership roles at Boston Children’s Hospital, Aramark, and Sodexo, where he managed enterprise-scale portfolios spanning lodging, food service, environmental services, facilities support, and resident experience across multiple regions.
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Throughout his career, Paul has led major capital initiatives, operational turnarounds, and service expansions supporting thousands of residents daily. His strengths include procurement strategy, staffing and vendor management, safety and compliance oversight, and the development of scalable operating models that improve both financial performance and resident satisfaction.
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Paul is known for building trusted partnerships with owners, developers, and corporate clients, and for applying a hospitality-driven approach to workforce housing that promotes resident retention and operational stability.
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Outside of his professional work, Paul is the founder of the ROCKs Foundation, Reaching Out to Cook with Kids, supporting pediatric health initiatives and children’s hospitals. He serves on the Culinary Arts Advisory Board for the New England Center for Arts and Technology and has long supported humanitarian and community initiatives domestically and abroad.
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Paul is Six Sigma certified and studied Business Management at Bentley College and Culinary Arts at Newbury College.
Geoffrey Thayer
SENIOR VICE PRESIDENT, CONSTRUCTION
Geoff Thayer is a seasoned construction executive with more than 40 years of experience delivering residential, commercial, and hospitality projects across diverse and demanding environments. As Senior Vice President of Construction at FAM Workforce Housing, Geoff oversees construction strategy, execution, and delivery, with a focus on quality, schedule certainty, and scalable building solutions.
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Over the course of his career, Geoff has built more than 100 single-family homes, primarily on a speculative basis, ranging from entry-level residences to high-end homes in the $2 to $5 million range. His experience also includes the construction of restaurants, commercial buildings, boutique hotels, and specialized facilities.
Geoff brings deep expertise in modular construction, having delivered high-end modular homes, a multi-bedroom modular dormitory, and modular commercial facilities. He also has extensive site and utility construction experience, having self-performed earthwork and underground infrastructure for multiple residential subdivisions.
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A significant portion of Geoff’s career was spent on Nantucket, where he lived and worked for 25 years and managed construction in one of the most highly regulated and logistically complex markets in the country. During this time, he led the island’s largest site, utility, and marine construction firm, overseeing large crews and multi-discipline infrastructure and building programs.
Max Lash
VICE PRESIDENT, OPERATIONS
Max Lash is an operations executive with hands-on experience supporting residential, rental, and hospitality-driven real estate assets across multi-site portfolios. As Vice President of Operations at FAM Workforce Housing, Max oversees project execution, operational coordination, and readiness across housing assets, supporting efficient delivery and stable day-to-day operations aligned with project timelines and client requirements.
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Max’s background is shaped by his work at FAM Asset Management and Owl’s Nest Resort, where he has supported development, unit buildouts, and ongoing operations across large residential and lodging portfolios. His experience includes infrastructure coordination, unit procurement and furnishing, vendor management, and operational planning across portfolios totaling hundreds of apartments and rental units.
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Within FAM Asset Management, Max collaborates closely with property managers to monitor leasing performance, unit renovations, operating expenses, and tenant satisfaction, while also contributing to investment research and evaluation of new housing opportunities. At Owl’s Nest, he has supported the delivery of residential and hotel units, coordinated amenity launches, and managed operational logistics across complex, multi-phase projects.
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Max holds a Bachelor of Arts from Bates College, is Procore Project Manager certified, and is proficient in Spanish.